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GLICO

ClientGLICO
ServicesStrategy, Logo & Identity Systems, Brand Platform, Website
Year2023
RegionWest Africa / Global
GLICO

The Challenge

Modernizing a legacy insurance brand for the digital-first consumer without losing historical equity.

The Solution

Crafted a modern brand identity, launched engaging campaigns, and built a seamless, user-centric web experience for the group and its six subsidiary companies.

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